Screen Slides
Slides are screened during an interactive movie entertainment program consisting of paid advertisements, movie trivia an King Theatre Circuit's own promotions. Slides appear every 5 to 6 minutes for approximately 10 seconds, preceding every movie in every theatre.

Who See's Your Ad?

Most moviegoers see your ad
90% of the audience arrives 10-15 minutes in advance.

Moviegoers dine out when they go to a movie
72% of the movie audience combine dining out and moviegoing.

Moviegoers shop when they go to a movie
69% of the movie audience combine shopping and moviegoing.

Theatre advertising reaches people who do not watch TV
42% of moviegoers are in the two lightest TV viewing categories. This audience is better reached by theatre advertising than by television.

Moviegoers are well educated
65% of adult moviegoers are college educated.

Moviegoers are affluent
75% of adult moviegoers have annual incomes of over $40,000.

Moviegoers are in the prime buying years
43% of moviegoers are from 21-39 years old. The median age is 31.

Moviegoers remember your ad
In-theatre advertising has over three times the recall of television ads: 96.6% of movie viewers will remember your ad one hour later compared to only 27% for television!

Sources: Journal of Consumer Marketing & Motion Picture Association of America